Strengthen customer and Supplier Intimacy

There are many ways to align IT with business Objectives. First you can identify your business strategy and goals. The other ways are break these strategic goals down into concrete activities and processes, identify how you will measure progress toward the business goals, ask your self how can information technology help me achieve progress toward our business goals and then you can measure actual performance.

Strengthen customer and supplier intimacy, is one of four generic strategies. The other generic strategies is basic strategies, namely low-cost leadership, product differentiation, and focus on market niche. Each of which often is enabled by using information technology and systems. Customer and supplier intimacy strategy use information systems to develop strong ties and loyalty with customers and suppliers. Both of its, customers and suppliers is important to firm.

It is need to firm to take care their suppliers. How can the firm run the activities like produce the product, or give services without input from suppliers. Example, how car factory, can operate without the material like iron and accumulator and else from suppliers, how can cake factory produce the cake without flour from supplier. Cause of that it is important to braiding relation to suppliers. Firm must can give respect for suppliers, it can grow the trust of them. If the firm is not take care, of course the suppliers will send material to other firm. One example of firm that take care the suppliers is Toyota. Toyota, Ford and other automobile manufactures have information systems that give their suppliers direct access to their production schedules, enabling suppliers to lower these customers’ credit limits. Of course with this act suppliers that they are respected by the firm.

Beside, it is important to take care the customers, especially their satisfaction of firm product or services that given by firm. Customer is key to reach a success for the firm. Why it is important to make the customers satisfied? Commonly is cause the sales every time come from two group are new customer and repeat customer. It is more difficult to attract new customer than maintaining customer/client. So, it is important to maintaining the customers. The key to maintaining customer is the satisfaction of customers. When customers feel satisfied they will buy again, say good thing about the firm, and lees care about brand or advertisement of competitor product or service, and even buy else product from the same firm. All of this can give goodwill to the firm. And of course give more profit to the firm. Very poor firm, if they know about this, but take risk loss the customer with disregarding their sigh.

One of example can you see, at Indonesia coca-cola bottling(CCBI). CCBI provide National Contact Centre (NCC), it is the services centre to customers and consumer in all Indonesia. It function as media for customers and consumers that need information and services related to firm/company and product of coca-cola. Services of NCC are : service that include invocation to be a customers, order product from traditional or modern outlet or else services related to distribution and sales; services of customers include information about product, quality of product and it bottle, also promotion of product; common question that relevant with work practice, vacancy, supplication for visit the CCBI factory, and order a services and product for CCBI.

From above explain, that is clear, this strategy important to done by firm.