Tuesday, December 8, 2009

Example Of Corporate Social Responsibility

Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance,[1] is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its adherence to law, ethical standards, and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit.

It is important to know, that the CSR program is important to sustainable. Conducting going concern program of CSR will give the positive impact and good larger ones benefit to company itself in the form of company image and all related stake holder. For real example of CSR program which can be conduct by company is development of Bio Energy, People Plantation, and water power station of society self-supporting

The sustainability program of CSR expect can assist to create the more self-supporting and prosperous life in society. Every activity will entangle the spirit of synergy from all party continually develop build and create prosperity and in the end will create independence from society in concerned in the program, as according to its ability.

PT. Telecommunications of Indonesia Tbk ( Telkom), conducting The safari ramadhan as existing from implementation CSR. Activity of Safari Ramadhan represent the annual routine program performed by Telkom. The momentum of holy month exploited by Telkom management for "silahturahmi" by visit to work location by all head mount the Board of directors. Besides "silaturahmi" with the employees and also to check the readiness of network and service, at the time Telkom also channel the aid to institution that managing Reformatory, maisonette of pesantren and dhuafas as existing caring to humanity. Along with caring to serve the market and telecommunications industry as core business, Telkom non-stopped to give the added value to environment and society.

routinely, Telkom give the aid to society that need through corporate social responsibility program and Program of Partner and Construct The Environment ( PKBL). " Fund which is channeled by PKBL since year 2003 till 2008, reaching more than Rp 119 milliard, while in the year 2008 then Telkom have channeled the aid more than Rp 46 milliard. The fund channeled to six sector namely natural disaster aid, aid of increase education and society training, aid of increase society health, development assistance of prasarana and public utilities society, aid of increase religious activity and aid to continuation of environment .

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