The Example Of Utilitarian Theory

Utilitarianism is a general term for any view that holds that actions and policies should be evaluated on the basis of the benefits and costs they will impose on society. Jeremy Bentham (1748-1832) is generally considered the founder of traditional utilitarianism. Over the years, the principle of utilitarianism has been expanded and refined so that today there are many variations of the principle. For example, Bentham defined benefits and harms in terms of pleasure and pain. Today utilitarians often describe benefits and harms in terms of the satisfaction of personal preferences or in purely economic terms.

So, we can know Utilitarian theory is the theory that measure an action that can be told right or wrong based on the level of benefit which is earning from the action compared to cost which must be released. In any situation, the right actions or policies are giving the biggest benefit or smallest cost. In other word, an action is right from an ethical point of view if the total of utilities produced by that act is greater than the total of utilities produced by any other act, but this does not mean the right action ie. The action that produce the biggest utility for all people that is influenced by the action (include the people that conduct the action)

An example of utilitarian that can we see at product system of the cooking oil “Bimoli”. As we have known that this product represents the cooking oil which is used a lot by society. This cooking oil Product can be told as product which its price is reachable for society. According to information which I get, initially its production runs well and according to procedure. But, then there is deviation to use raw material. This matter is happened with the reason of existence of global economics crisis resulting raw material production is more expensive and its implication to profit wanted by the cooking oil product management down. So that they wish to lessen the production cost by using not quite the ticket raw material. Of course this matter results the existence of medical impact and material loss for consumer.

We can also take from everyday life, for example the ice cream peddler. We can see a lot the ice-cream peddler which does not use the pure sugar anymore, because sugar price is too expensive. To lessen the cost released, they use the sugar gist which its price is cheaper. Ice-Cream has become the society exasperation, especially children.So,it is not surprising a lot of people to buy ice-cream, and surely, when it is hot.

The action above, is unethical ,because equal to cheat the consumers, but if the salers are honesty to use pure sugar, the benefit which obtain does not meet the cost which they must release. If only they increased the ice-cream price, there would be no buyer interested at the price of which on the market. Beside that, this action can harm the consumer’s health, with the substance used. So , as consumer we have to be more careful in buying.